Fashion Era Challenge: The '40s

Ya know, growing up, the '40s were alive for me because my parents were war babies. And now there's no feeling of it at all (mum has moved on to the iPhone completely and can only be reached by text message). I miss the ice box and asking the operator to get you something like Westbrae 5244 and running boards. A strange thought, but there you have it.

Ya ya. *Yes, Mother* and *Whatever.* Hehe :D Down to business: The Clothes

Today's docket involves Victory rolls, the sensible shoe, the dun coloured suit and the Strangely Bent Wrist Pose.

Also included for good measure: The Traditional Stiff Pose picture ;)

ETA: Challenge link

ETA: All era posts for the '40s and '50s

This post is also published in the youlookfab forum. You can read and reply to it in either place. All replies will appear in both places.


  • rabbit replied 8 years ago


    So wonderful, and dare I say chic?  It takes a lot to make the sensible shoes and dun colored suit look chic and polished but those 40's gals did it, and so did you. :D  (The hair is v. pretty btw).

  • replied 8 years ago

    Oh wow, you look so different! Fantastic rendition of the 40's! I agree with Rabbit, very chic.

  • Alassë replied 8 years ago

    Definitely evokes the era!

  • Style Fan replied 8 years ago

    I can see my mother in that suit!  Great look.  Love the hair.

  • approprio replied 8 years ago

    Once you're done showing us the emergency exits I'll take a G&T. 

    I kid. It's a very cute suit. Your hair looks swell. Nice work!

  • AM replied 8 years ago

    So transformative. I think you should post your entire collection next to each other at the end of the week. Well done!

  • Meredith replied 8 years ago

    So, so good!

  • citygirldc replied 8 years ago

    I WANT YOUR SUIT. This outfit is to die for and perfect version of the 40s and today.  YLF!!

  • Diana replied 8 years ago

    Oh, wow, this is so evocative.  Very "doing your part for the war effort." 

  • Inge replied 8 years ago

    Rachy, you should do this for a living!! I'm serious, you nailed it again. Also, you would have been the most hilarious operator, and am suddenly picturing 1940s people making phone calls just for the opportunity to get to chat with you for a couple of seconds.

  • Glory replied 8 years ago


  • rachylou replied 8 years ago

    I would've been the best operator! You're having a chat when you hear a **crackle** and 'Mary Sue! Are you gonna do cherry pie and fried chicken for the picnic basket raffle?!'

    G&Ts all around! With Saltines!!

  • CocoLion replied 8 years ago

    You are blowing me away with your execution of this challenge!  Another spot-on interpretation.  And I am further educated.  "Victory rolls" never heard that.

  • Debora replied 8 years ago

    Oh wow! You really nailed this era. Gorgeous suit! You are cracking me up with your "remembrances " of the 40s, lol. I remember the ice box, too!

  • texstyle replied 8 years ago

    Really beautiful rachylou - fantastic job!

  • Debora replied 8 years ago

    Chiming back in to say I was talking with my MIL this past weekend about what she wore in the 40's. She said she loved goofy shoes. The goofier the better!

  • Joyce B replied 8 years ago

    Rachy, that's a fabulous rendition!!!

  • Angie replied 8 years ago

    THE HAIR. 



     Killer to the power of Killer. Magnificent. 

  • Lyn D. replied 8 years ago


  • Caro in Oz replied 8 years ago

    Agreeing with Angie THE HAIR!!!!!!
    You look amazing :)

  • LACeleste replied 8 years ago

    Holy cow!  Incredible Rachy!  I'm a fan!  The hair is so GREAT!

  • replied 8 years ago

    I feel I've stepped back in time to a much more gracious period. Seriously impressed with your ability to capture the era, not just in clothing and (amazing) hair, but those *poses*. Wow! The cut and colour of that suit are just perfect on you.

  • Jaime replied 8 years ago

    This is brilliant! You are a fashion chameleon!

  • Firecracker (Sharan) replied 8 years ago

    "Victory rolls"--the hair, right? I love it! You have captured the look and the era in your description/vignette, and you look so chic! What a brilliant job!

  • Lucy replied 8 years ago

    Love! You totally rocked this one....

  • rachylou replied 8 years ago

    Thanks! Appreciate the hair love! Victory rolls = the hair :)

    I say, does the Challenge go to Sunday? Or do I blow out the rest of the decades tomorrow?

  • anne replied 8 years ago

    FANTASTIC!! Especially the hair!   My Grandmother wore it like that in the 40's.
    And your evocative writing, of course!

  • Sal replied 8 years ago

    Awesome, love the suit, the hair, the poses and the attitude!

  • Summer replied 8 years ago

    This is just perfect, Rachy. I love the Victory Roll and the strange arm- pose. Have you ever seen anyone stand like that in real life? Me neither!
    You have a real talent for evoking an era - so creative.

  • Momo replied 8 years ago

    Rachy - first it looks fantastic! Love the hair and the suit.
    Second- you crack me up. I literally laughed aloud at the arm pose and the traditional stiff picture had me howling.
    Love your sense of humor.

  • lyn67 replied 8 years ago

    Wow! You should wear this IRL as it is such a chic, ladylike outfit! Hair do and both postures(nr 2 and 3) are the icing on the cake!

  • Sara L. replied 8 years ago

    This is fantastic!  Your hair looks fabulous and the fit of that suit is spot on.  Perfect. 

  • Suz replied 8 years ago


    This is gorgeous on you! The hair is spectacular and the suit is so ladylike and flattering. Holy moly. I am speechless. 

  • annagybe replied 8 years ago


  • Keturah replied 8 years ago

    Ooooh Rachy!! You better not step anywhere next to a 1940s film. They'll claim you time traveled! Absolute perfection! And you are the Queen of Comedy! I love your wit and humor to pieces. mwah and xoxo

  • rachylou replied 8 years ago

    Oh man. You reminded me. I was gone black-and-white a photo. Ok. Whateverrrrrrr. Too late!

    Thanks for the appreciation, marshy-mallows!! :D

  • replied 8 years ago

    You absolutely NAILED all of these eras.  Your attention to detail is amazing and quite delightful.  

  • Gigi replied 8 years ago

    WOW. Absolutely incredible, Rachylou! I love the hair too.

  • Beth Ann replied 8 years ago

    This is very true to the decade, but a gorgeous outfit for today, too.  The Rolls take time, don't they?  But they frame your face well, and the suit has very flattering proportions.  Tailoring in the 40's was beautiful.

  • replied 8 years ago

    Spot on perfect, Rachylou! I love it.

  • rachylou replied 8 years ago

    You know, the suit's modern. Not vintage like some of my other pieces. I lucked out. The ones I used to wear, when I was a school girl, were from my mum and grandma... and I haven't been that tiny since middle school.

    The rolls take a little time, but not as much as one might think. What takes time is remembering how to do them, lol!

  • catgirl replied 8 years ago

    Good grief, you're a superstar.  If you photoshopped this to look a little faded, it could be an authentic 40s photo.

  • Echo replied 8 years ago

    This is absolutely amazing. The suit is SO chic, and your hair is perfect for the era! LOVE this outfit!

  • Runcarla replied 8 years ago

    "One ringy-dingy, two ringy-dingy's. Have I reached the party to whom I'm speaking? Snort!"

  • harmonica replied 8 years ago


  • Iron Ethel Flint replied 8 years ago

    I LOVE these! My grandmother lived in a large house that my dad calls a "mansion" and had outfits just like that in her attic, along with stacks and stacks of WWII Reader's Digests that i used to pour over every summer when we visited her until I almost feel like I can remember the '40s first hand.

    Unfortunately, the clothes and the magazines wound up in the landfill and we grandkids didn't even get any T shirts.

  • Olivegreen replied 8 years ago

    Piously wicked :-), and am going for sensuously prim description here.
    And with a slight hair alteration, totally wearable today.
    Yup, remember a lot of that stuff. My mom had matching feathered hats made, and the one button gloves for church.

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